Brand Marketing Specialist for Home Services Company

Service Minds is on the lookout for a creative and driven Brand Marketing Specialist! Are you ready to shape compelling narratives and elevate our brand's impact in the home services realm? Join us in crafting meaningful connections and driving innovation.
Let your marketing expertise shine with Service Minds! We're a growing home services company in the Southeast and we need YOU! Compensation is $70,000 annually plus bonus This is a hybrid position that does require onsite presence in our Bradenton Corporate Office weekly in addition to remote work.
Learn more about the position below: Develop and implement comprehensive brand marketing strategies to enhance brand visibility and recognition across multiple locations Collaborate with cross-functional teams to ensure consistent brand messaging and representation Monitor online reviews and manage responses to maintain a positive online reputation Implement strategies to encourage positive customer reviews and address negative feedback effectively Oversee the creation and maintenance of brand collateral, ensuring alignment with brand guidelines Collaborate with design teams to develop visual assets that reinforce the brand identity Develop and execute localized brand activation initiatives to connect with communities in each location Coordinate with local teams to ensure brand initiatives align with regional preferences and cultural nuances Work closely with the marketing team to integrate brand strategies into various marketing channels Provide brand guidance for campaigns and initiatives to maintain a cohesive brand image Utilize analytics tools to measure and report on the performance of brand marketing efforts Provide insights and recommendations for continuous improvement based on data analysis Job Qualifications Bachelor’s Degree in Marketing, Communication, or a related field, or 3 years of relevant experience Proven experience in brand marketing and reputation management, preferably in a multi-location environment Strong understanding of brand development, positioning, and strategy Familiarity with online reputation management tools and techniques Ability to pass a background check and drug screen Benefits - PTO - Generous Employer Contribution to Medical Coverage - Employer Paid LTD and Life Insurance - 401(k) with employer match Service Minds is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.